ABOUT ME
I'm Gonzalo, industrial designer graduated from Universidad Iberoamericana in 2014, born in 1989 in Mexico City, where I currently live.
Designer by formation, and world builder by heart, I’ve focused mainly on set design for multimedia immersive shows and experiences, and I love It. I have experience also in more traditional fields, such as BTL activations for creative agencies, architecture, interior decoration, furniture, and products design. I’m also very interested in visual arts, music, and technology.
My professional objective is to be part of projects that create value through user centered design, with sustainable and innovative solutions.
WORK EXPERIENCE
Since 2019
HEAD SET DESIGNER AT COCOLAB
As lead designer in the Set Design department at Cocolab, I have participated in the design and development of interactive multimedia experiences, integrating audiovisual technology into physical elements to create immersive environments.
2015-2019
EXTERNAL DESIGNER FOR #BYBAUMGARTNER
Together with the architect Juan Carlos Baumgartner of the firm Space, I developed several projects, mainly accessories and jewelry items, designed to be 3D printed in various materials, forming part of the #ByBaumgartner collection.
We also developed other projects, such as containers for the Spanish brand Made Design and office furniture for the Haworth takes you to Italy competition, in which we were selected among the winners.
2016
DESIGNER/RENDERER AT BURÓ AV
At the agency Buró AV, I was in charge of rendering and designing sets for corporate events and stands for various brands. I also took part in the design of the agency's corporate image and website.
2013 and 2015
DESIGN AND VISUALIZATION AT CHK ARQUITECTURA
While studying for my bachelor degree (2013), I worked at CHK Arquitectura doing visualizations, renders and diagrams for client presentations.
During 2015, I returned to this studio as a graduate, fulfilling the same functions that I performed during 2013, in addition to participating in the design of parts and details for architectural elements together with the architect Eduardo Hernández.
2014
JUNIOR DESIGNER AT GILDA IBARROLA
In Gilda Ibarrola's studio, I worked, as part of her team, in set designs for a television channel, stands for events such as FILIJ (international children and youth's book world fair) in Guadalajara, and I developed decoration projects for one of the most important department stores in Mexico.
Since 2011
ADDITIONAL EXPERIENCE
In addition to the aforementioned, I have worked as a freelance designer and renderer for agencies and brands such as Tierra de Ideas, Visual Latina, and Beker.
I also did a summer internship at Esrawe Studio in 2011, and through the universities where I studied, I carried out joint projects with brands such as Canon, Plastilam, Las Páginas Verdes, Liverpool and Louis Poulsen.
Furthermore, I have experience in furniture design due to personal projects and requests from particular clients.
EDUCATION
2014-2015
ITAM
Diploma in Creation and Growth of High Impact Ventures.
2009-2014
UNIVERSIDAD IBEROAMERICANA
Industrial Design bachelor degree.
2012
THE ROYAL DANISH ACADEMY OF FINE ARTS
Academic exchange in Industrial Design.
2003-2009
ALEXANDER BAIN BACCALAUREATE
High School