VALPARAÍSO EXPERIENCE
Developed as part of the Cocolab's Set Design team.
This project was developed by Cocolab for one of the most important banks in Mexico. This bank seeks to promote entrepreneurship while telling its story, mainly showcasing its innovations throughout the years.
With this objective in mind, several spaces were designed by Cocolab, four of which are presented below:
Entrepreneurship Lab
Entrepreneurship Lab is an interactive space in which different challenges created with digital technology are presented to the visitors. Based on the results, each user is assigned one of four possible entrepreneur profiles. Subsequently, a series of entrepreneurial success stories are displayed based on real people with these different profiles.
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Innovation Room
Innovation Room, through digital and interactive technology, such as RFID, and projection mapping, as well as physical objects, graphics, tells the story of the bank.
In this space, the bank's main contributions to the world are exposed, aiming to demonstrate how it's been innovative since its origins to nowadays, constantly seeking to evolve, adapting to the needs that have arisen in different times.
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Council Hall
When the bank was founded, the Council Room was used for gatherings of influential people from the financial world to discuss and decide important economic matters of the country. Today, in this same space, through projection, audio and lighting, a representation of how these meetings were held at that time is showcased.
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Landscape Room
Landscape Room presents a “living picture” in which the evolution of the Valley of Mexico over the years can be appreciated.
How was this accomplished? Over a reproduction of one of the bank's private collection paintings, an animated sequence was designed for projection mapping. In this animation, the spectator is able to see the painting changing over time since the time it was painted to the present day.
